There's a lot of advertising floating around the media. There are a lot of people paid big bucks to write this stuff. Many of these ad writers are blithering idiots. But the sheep who read or hear this stuff just don't complain.
My best examples of such idiocy is automobile ads. Listen to what they say. Almost every TV ad has the phrase "the all-new 2005 Belchfire Super" I don't want an all-new car! That sounds like they started from scratch and re-invented the wheel. What I hope the manufacturers do is keep the things that worked from last year's model and fix the things that didn't work. Instead, they make it sound like they threw away even the good parts in their effort to be 'all-new.' I call this 'all-dumb.'